Here’s to more style, comfort, and positivity!” The brand’s mission is to inspire individuals to live life on the bright side and we, at Bata India, wanted to celebrate in a way that reflects the brand values of Hush Puppies: ‘Be True, Be Comfy, Be Bright, Be Bold.’ We commend Hush Puppies’ 65-year legacy of impeccable craftsmanship and innovative design. Speaking on the campaign Bata India head of category and communications Ullas Vijay said, “The initiatives for Hush Puppies’ 65th Birthday go beyond just brand activations. To share this moment with cherished consumers, the van visited the homes of select consumers distributing smiles, cakes & special offers. As captured in the film, the excited faces of the passersby were a reminder that a touch of creativity and whimsy can bring unexpected delight in the midst of daily life. Its vibrant and playful design drew the attention of both young and old, sparking conversations and igniting curiosity. The celebrations commenced with a restorative yoga session with puppies, special discount offers at HP stores and, and were culminated by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.Ī gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder. Mumbai: To commemorate the timeless elegance and comfort of Hush Puppies on its 65th birthday, Bata India organised a unique month-long celebration across all touchpoints to spread the message of living life on a brighter side.
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